The Zedz Salon

I love change. I believe it is the key to success and at Zedz we are always looking ahead to the next big idea and the latest in trends. I’ve constantly reminded that it’s equally important to look back and reflect on where you’ve come from. What could be more appropriate than sharing with you the journey of Zedz and how that adventure has transformed me. For our long standing and loyal clients this will refresh your memories; for our newer clients, welcome to a Zedz experience.

Zedz started as a partnership between two friends; a friendship, which
I am very happy to say is still very strong today. The salon opened in Palmyra in 1991 in the Qcumbers shopping centre. I had been working in theatre in Sydney since graduating from the WA Academy of Performing Arts; and then came this business opportunity that was too good to pass.

After a year with the salon, the lure of the stage was too strong and I toured Australia for 6 months in a musical, Fireman Sam. I played an 8 year old boy. My business partner decided that she would invest in another Business as a sole trader, so I placed a manager in the salon and had an exciting and rewarding national tour.

Although our partnership had only lasted a short time it was a special experience and the beginning of many changes for Zedz and myself. I continued to work to build Zedz from a one person show to a salon with six staff over the next 6 years. I expanded from one shop to two, and tried a cafe within the salon before opening a beauty department within the salon.

“When the lease on my premises at Qcumbers came to an end, I decided to live out the biggest dream of my life – to build a luxury new building and grow the business beyond expectation. I wanted Palmyra to have a Hollywood-style salon, and I wanted the women and men of my community to know that wealth is no barrier to excellence. With careful planning and much guidance from experts and special companion, I was able to build my dream. While the new building went up, we worked out of temporary premises almost adjacent to the building site. And finally in 2006, we had a red-carpet event to launch our new look Zedz, right here in Palmyra”.

I grew up in Myaree and the Fremantle community is very important to me. My time spent in the theatre as a working mother also fostered my creative spirit. As a result, I wanted Zedz to be portrayed as glamorous but with a blend of family values and down –to –earthness. I wanted to create an establishment where all of our clients could leave their worries at the door and connect with their senses; to create many
point of differences and stand out alone with a wow factor. We have succeeded in making the salon look like it is in Hollywood and it has become a talking point with in the community. I love the suburb of Palmyra as it has a real sense of community. I want to keep this feel as it is about family and community.

Since opening our new Hair and Day Spa Salon business has tripled over the last two year. While there is no ‘walk by’ trade, we have an average of 26 new clients a week. This result is due to our great team and management and our clients who give continuous referrals.
I have been in a privileged position over the years to be able to talk with all kinds of women and men who come to get their hair done, and I’ve learned a lot of things about what they want and where they require it. People lead such busy lives these days, and I realized that while Days Spas were becoming all the rage, most of them were located in busy precincts that weren’t always easy or desirable to get to.
We have a fantastic team here. I pride myself on training my staff well and giving them opportunities to learn to grow and find out how far they want to go.

And I want to see, too, how far I can go. My journey with Zedz gets more and more exciting each year. I’ve lived out my biggest dream, yes. But we all dream new dreams ....