Encouraging regulars at your hair salon

Keep customers coming back to your hair salon with quality service and great deals

Having regular customers is one of the most important aspects of running a successful hair salon with consistent customer numbers and satisfied customers always proving to provide strong financial returns and reviews.

So how can you keep a customer loyal to your hair salon? First up it must be recognized that not every customer will become a regular. There are too many variables involved with location, work hours, personalities and communication. However, by turning even half of your client base into regulars this will significantly impact on the frequency of the business within the salon and its reputation.

There are a number of ways to improve customer relations and to raise the chances of a one-time customer turning into a regular for your hair salon with these methods ranging from basic business techniques to improving your overall hair salon.

To begin with, probably the best way to have regular clients is to have satisfied clients. Easier said than done right? Yet it should be considered that you will want to have a high standard of service within your salon and that starts with the skills of the stylists and colourists you have on staff. Basically you will want to have a high consistent level of skills and qualifications between your stylists. While trainees are essential, having a team of highly skilled stylists will pay of dividends as customers will then become loyal to the hair salon itself, and not just the stylist who may have cut it that day and may not be available next time.

You may also consider offering a range of services to entice new customers such as beauty and hair packages, discounts, loyalty cards and free service opportunities which may attract new customers or old ones into your salon.

Additionally the personality and the relationship between a stylist and a client will always impact on the chances of the client returning. Communication is essential for any relationship and it is really no different in a hair salon.  Of course you can assist in making a client feel comfortable by having perks such as free coffee or similar available for the client while they are within the salon.

Finally there are so simple handy business tips that are recommended for all businesses and can be particularly helpful for hair salon clients:

•  Follow up at the end of an appointment to see if a client is pleased with the results
• Familairise yourself with a client as they become more regular, remember their name etc
• Offer updates through newsletters or emails to clients with promotions or deals to keep your name on their radar